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Pingo Doce launches new Korean cosmetics line with products under 4 euros
Business

Pingo Doce launches new Korean cosmetics line with products under 4 euros

SAPO Notícias4 September 2026 at 12:21

The Pingo Doce supermarket chain announced the launch of Be Beauty Supreme, a new Korean cosmetics line dedicated to facial care. This line arrives on the Portuguese market with the aim of democratizing access to Asian beauty trends, which have been increasingly gaining consumers worldwide.

The new collection combines ingredients traditionally associated with Korean cosmetics with affordable prices, with products available for under 4 euros. This strategy allows Portuguese consumers to adopt the Korean beauty routine, known for its multi-step approach and focus on hydration and prevention.

Pingo Doce thus becomes another Portuguese retailer betting on Asian cosmetics, in a market where these trends have been growing significantly. The Be Beauty Supreme line is already available in the chain's stores and on the brand's website.

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