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Grupo Pestana joins Lisbon's Unicorn Factory to bring startup innovation to hospitality
BusinessLisboa

Grupo Pestana joins Lisbon's Unicorn Factory to bring startup innovation to hospitality

SAPO Notícias4 September 2026 at 11:04

Pestana Group has joined Unicorn Factory Lisboa to launch the Hospitality Open Innovation program, an open innovation initiative dedicated to the hospitality sector. The partnership aims to accelerate the adoption of technological solutions in the sector, connecting innovative startups with the concrete needs of one of the largest Portuguese hotel chains. The program represents a bet on the digital transformation of the tourism sector, allowing traditional companies like Pestana Group to access emerging technologies developed by startups. This collaboration between Lisbon's startup ecosystem and a reference in Portuguese hospitality aims to position Portugal at the forefront of innovation in the tourism sector.

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