Gillette Venus developed its latest summer campaign, which was built on a logic that recognizes that a promotional campaign can start with a creative concept, but it is through the different touchpoints with the consumer that it comes to life. This approach demonstrates a strategy that aims to be present in multiple channels and moments of interaction with the target audience.
The campaign had as its central element a contest that invited consumers to enter to win a Firefly car. This prize functioned as the main attraction to engage participants and create engagement with the brand during the summer season.
The Gillette Venus brand is responsible for this promotional initiative, and it bet on a strategy that sought to maximize its presence without losing the brand's own identity. The objective was to reach as many consumers as possible through the various available touchpoints, while simultaneously maintaining consistency with the brand's image and values.
