Rock in Rio welcomes, starting this Friday, more than 90 brands that will compete for consumers' attention during the seven days of the festival, which is expected to attract more than 700 thousand people. The companies have prepared a wide range of launches, including protein pizzas and perfumes to creams, cleaning products, cookies, beers, and ready-made meals.
The brands' investments in the festival saw an average increase of 30% this year, indicating a significant bet by companies on the event as an exposure and sales platform. This silent competition among brands takes place parallel to the musical performances on the festival stages.
The brands are using Rock in Rio as an opportunity to test new products and reach a diverse audience, taking advantage of the large concentration of people during the event. The article was exclusive for subscribers, with restricted access through registration at the publication link.
