Starting September 1st, France began applying an additional environmental penalty to ultra fast fashion items, a production model that stands out for its speed in manufacturing and selling clothes at very low prices. This measure aims to combat the environmental impact associated with this type of disposable fashion.
The penalties vary according to the type of item: 2 euros for each t-shirt, 9 euros for each pair of jeans, and 12 euros for each jacket or coat. These fees will be implemented gradually until 2026, when the full amounts will take effect.
By 2030, the penalty could reach 19.50 euros per item, although there is a maximum cap of 50% of the pre-tax price of each article. In this way, France aims to discourage the massive consumption of low-quality clothes that are quickly discarded.
The brands Zara, Mango and H&M are not the target of this legislation, since their business model does not fall within the ultra fast fashion category that the French law intends to regulate.
