New iPhones: what to expect from prices and dates of Apple's next generation

oglobo4 September 2026 at 04:00

Next Wednesday, Apple presents its next generation of iPhone at an event at its headquarters in Cupertino, California. The expectation is that the company will announce the iPhone 18 Pro, the iPhone 18 Pro Max, and for the first time, a foldable model, according to Bloomberg information. The event was called "Surprising and brilliant" and is scheduled to start at 2 PM, Brasília time.

The presentation is expected to mark a new Apple strategy, focusing on presenting more sophisticated models. The price of the new devices is one of the big unknowns of the new generation, according to analysts interviewed by Bloomberg.

The expectation of price increases would be mainly related to rising component costs, driven by growing demand for artificial intelligence-focused chips in data centers. Apple is also expected to highlight image editing functions that combine on-device and cloud processing, integrated with Apple Intelligence.

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