The increase in the price of the food basket is forcing consumers and traders to recalculate. At the Alvalade market in Lisbon, consumers directly feel the price increase of vegetables, fruit, and fish, essential products that have been getting more expensive.
Market traders face the challenge of trying to balance the prices they charge with maintaining sales. Many are confronted with the loss of clients who seek more affordable alternatives at other establishments.
The situation reflects a broader trend of increasing cost of living that has affected Portuguese families. Both consumers and traders are looking for ways to adapt to this new economic reality.



