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Continente bets on ChatGPT to reach consumers in a new way
Business
Искусственный интеллект

Continente bets on ChatGPT to reach consumers in a new way

SAPO Notícias3 September 2026 at 16:06

Continente is exploring ChatGPT as a new platform to reach consumers in Portugal. The Portuguese supermarket chain is investing in this artificial intelligence technology for its communications, marking a strategic shift in how the brand relates to customers.

The brand is testing a new advertising model in a digital environment where consumers are increasingly using AI-based search tools. This initiative positions Continente as one of the first Portuguese brands to invest in advertising within ChatGPT, seeking to be present in users' conversations and searches.

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