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Royal Oporto renews itself at 270 years old with a "Blend of Stories"
Business
Инвестиции

Royal Oporto renews itself at 270 years old with a "Blend of Stories"

SAPO Notícias3 September 2026 at 13:34

Real Companhia Velha celebrated Royal Oporto's 270 years with the launch of a new strategic positioning called "Blend of Stories". This renewal represents a new phase for one of the oldest brands in the Portuguese wine sector.

The transformation includes new bottles with a more contemporary visual identity, seeking to update the brand's image without losing the connection to its long tradition and almost three centuries of history.

The strategy defined by Real Companhia Velha aims to bring Port Wine closer to different generations of consumers, trying to attract younger audiences without neglecting the brand's traditional customers.

Royal Oporto, part of Real Companhia Velha's portfolio, is one of the most internationally recognized Port Wine houses, and this renewal comes in the context of a historic celebration that underlines the brand's relevance in the sector.

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