Meo launched a back-to-school campaign with the concept "A very fitting offer", which marks the return to routines and classes. The campaign launched this Thursday, September 3, and will be present on television, outdoor, radio, digital and points of sale.
The brand's new film features Gonçalo Resende, world wingsuit champion, five-time national skydiving champion and triple world record holder for speed in parachute descent. The athlete jumped from the Meo Tower, in Vila Nova de Gaia, to symbolically deliver the offer to a Portuguese family.
The commercial offer is aimed at new Meo clients. Until October 15, those who subscribe to the M4 packages covered by the campaign — which include television, internet, phone and mobile — will only start paying the base monthly fee in January 2027.
The campaign was created by the WPP agency and produced by Garage.
