Ivy Mena, a Brazilian from Rio Grande do Sul, was elected for the second consecutive time as the world's most beautiful 60+ adult content creator by Playboy South Africa. The Gaucha, who was once a lawyer and has become an international star, achieved recognition consecutively, demonstrating her relevance in the market.
For Ivy, the title represents something that goes beyond physical appearance. In her statements, she highlights the challenges faced by mature women who decide to explore their own sensuality, pointing out that ageism is also present in a market often associated with sexual freedom.
When she received the recognition for the first time, Ivy says she thought about the impact this choice could have on other women in the same age group. For her, the visibility gained helps question the idea that aging means giving up sensuality or the desire to feel attractive.
The phenomenon is part of a larger trend known as "Granfluencers," which points to the growth of 60+ content creators gaining audience, engagement, and market share on digital platforms, challenging stereotypes about age and sexuality.
