Nespresso announced a collaboration with Canadian artist The Weeknd, resulting in a new coffee collection named after the artist. The partnership goes beyond a simple joining of brands, seeking to build a common universe between the two.
The novelty is already available in Portugal, arriving on the Portuguese market as part of the premium coffee brand's strategy. This special collection coincides with The Weeknd's return to Portugal, where the artist will be performing.
The collaboration between Nespresso and The Weeknd represents the brand's bet on creating experiences that go beyond the traditional coffee product, associating itself with a figure of great cultural and musical impact on a global scale.
