The economic crisis that hit Ceuta during the summer continues to cause significant impacts, and the company La Casa del TPV warned that the stabilization of local trade can take six to twelve months, depending on tourism recovery, consumer confidence, liquidity availability, and public support measures. The report "Ceuta 2026. Economic impact on small businesses and recovery prospects" outlines three possible scenarios: an optimistic one of three to six months, a central one of six to twelve months, and a pessimistic one that could extend beyond one year.
According to the Ceuta Chamber of Commerce, direct economic losses reach approximately 33.04 million euros, with an average reduction of 53% in trade turnover and 50.7% in the hospitality and restaurant sector. Tourism demand has dropped by almost 90%, and the traditional Fiestas Patronales were cancelled, resulting in estimated losses of 15.7 million euros. The analysis was conducted based on 302 businesses, representing approximately 9.3% of the local business fabric.
José Ángel Salas, commercial director of La Casa del TPV, expressed concern about potential liquidity problems that may intensify in the coming months, making it difficult to pay suppliers, renew inventories, and prepare for the year-end holiday season. Alarmingly, 74% of businesses have already adapted their teams, with the hospitality sector showing changes of up to 90.9%.
La Casa del TPV suggests a set of measures to prevent a chain effect, including direct aid linked to turnover drops, extraordinary liquidity lines, tax deadlines, and temporary bonuses on labor costs. The company emphasizes that preserving the business fabric is essential to prevent further closures from putting future economic recovery at risk.
