Virginia Fonseca has kembali to move social media with a strategy that puts the fans themselves at the center of promoting her businesses. The dynamic, attributed to the influencer's team, consists of challenges that followers need to complete to increase the circulation of posts related to the WePink brand.
Fans who participate in the challenges can win brand products or receive a like and follow from Virginia herself on their accounts. The dynamic takes place through Virginia's Official Fan Center, a profile that states it is managed by the influencer's team, where new challenges are periodically posted.
The model stands out for transforming the proximity between the personality and her audience into a kind of currency in the digital environment. Virginia Fonseca has millions of followers, which reinforces the reach power she has to mobilize her fan base in favor of her brands.
