Sleep on demand: why supplements became a craze on TikTokPhoto by Andrey Matveev on Pexels
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Sleep on demand: why supplements became a craze on TikTok

oglobo3 September 2026 at 06:30

Magnesium has become one of the most discussed supplements on social media, especially on TikTok, where different versions of the mineral are presented as a possible answer to a series of everyday complaints, including sleep problems, fatigue, digestive issues, muscle pain, and body composition. Among the variations promoted, magnesium malate has gained particular prominence on the platform and has become part of the routine of many users seeking more energy and well-being.

Magnesium is an essential nutrient that participates in hundreds of biochemical reactions in the body. According to physician and nutritionist Mariana Comério, the fact that it is essential does not necessarily mean that everyone needs supplementation, and it is important to distinguish what is already scientifically known about the nutrient from what has gained strength only in the viral video universe.

Given so many promises made on social media, experts warn about the need to separate evidence-based information from viral trends that do not always have adequate scientific support for all people.

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