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The biggest mistake brands make today is thinking they have to talk about everything
Business

The biggest mistake brands make today is thinking they have to talk about everything

SAPO2 September 2026 at 20:02

Soraia Pedroso da Costa, CEO and founder of SoraiaPedroso Communication Boutique, wrote an opinion article about the mistakes brands make in communication. The central message of the text is that the biggest mistake brands currently make is believing they need to talk about all possible topics.

According to the author, brands are making the mistake of trying to address excessive topics in their communications, when they should focus on more relevant matters aligned with their essence. The specialist suggests that companies need more clarity about what really matters for their communication.

The article is presented as a reflection on corporate communication strategy and brand positioning, where the founder of the communication boutique offers her professional vision on the best practices for companies that want to communicate more effectively and authentically.

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