A Reserva, a Brazilian fashion market brand, completes 20 years of existence consolidated in the sector and bets on new technologies to mark the new phase of the company. The company developed projects focused on the combination of people, technology, and innovation to guide the next five years of operation.
The brand created AiHub, an innovation platform focused on the production of images and videos that seeks to make internal processes more efficient. The goal is to give teams more time back for creation, reflection, and customer relationship activities.
The company contradicts the premise that technology would replace workers, stating that artificial intelligence should value human capital. The company states that AI will support more procedural and operational activities, automating tasks, speeding up analyses, and reducing costs, without this representing a reduction in jobs.
