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"With The Club we want to be with talents from the beginning, before the wave becomes visible"
Business

"With The Club we want to be with talents from the beginning, before the wave becomes visible"

SAPO Notícias2 September 2026 at 19:02

The Club is a new initiative launched by Talents to support and develop new talents from the earliest stages of their careers. The approach focuses on being present before success becomes visible to the public, accompanying talents during the initial phases of their journey.

The person responsible for this strategy is Ana Patrícia Silva, executive director of Talent & Business Strategy at Talents, who explained this vision in an interview with Marketeer. According to her explanation, The Club focuses on building solid communities around talents.

The strategy of The Club is based on long-term approaches, developing influence strategies that do not aim for immediate results, but rather for sustained growth of the supported talents. This philosophy distinguishes itself from more traditional career management models.

The main objective of this initiative is to create a close relationship with talents from the beginning, offering structured and community support before any public recognition or media visibility.

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