The fashion of the 70s came back with full force in 2026, after years dominated by minimalism and the capsule wardrobe concept. The runways now display characteristic elements of the era, such as ruffles, bows, transparency and shine, representing the return of the bohemian and dramatic aesthetic that marked that decade.
The trend was driven when Chloé revived the bohemian spirit that made the house famous in the 70s, and the entire fashion market chased after this idea. Saint Laurent never truly abandoned 70s silhouettes, while Etro built its identity around this style. Brands like Zimmermann and Ulla Johnson developed entire businesses based on the concept of the woman as half nomad, half party.
The internet also contributed significantly to this return, with the so-called "boho revival" gaining strength on social media and transforming the most dramatic decade of the 20th century into a trend once again.
The article highlights that this comeback doesn't require costume: a look to the past can simply transform everyday style into something more interesting and creative.
