Jorge Nunes's article analyzes whether Asian markets are worth the investment for Portuguese wine producers. The author, who has lived in Asia for 14 years representing the Symington family, divides the continent into four regions (Northeast Asia, China, Southeast Asia and India) and argues that Asia is not an "El Dorado", but rather a demanding, fragmented market that requires extreme patience. He emphasizes that while in viticulture seven years are accepted until the first harvest, in the commercial area producers give up after one to two years — which is insufficient for Asia. He argues that those with vision, patience and consistency can find real growth in this region where more than half of the world's population lives, but warns that without investment in human resources and physical presence, it's better not to try.
NotíciasdeAveiro.pt02/09/26, 00:07
