A report from Lisenin, a Dos30 brand specialized in measuring social media audiences with data from Onclusive (Digimind), regarding August 2026, revealed that social networks continue to be the main instrument for measuring television's impact outside of the small screen.
The study showed that the most recognizable faces of information and entertainment dominate the digital landscape. The professionals who concentrate the greatest echo and reach during the summer season are Nacho Abad, host of "En boca de todos," Risto Mejide, face of "Todo es mentira," Iker Jiménez, responsible for "Horizonte," and Pedrerol, figure of "El Chiringuito."
These four names established themselves as the undisputed leaders on social media during the analyzed period, evidencing the strong relationship between televised presence and the digital impact of these Spanish communicators.
