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eDreams exceeds 8 million Prime subscribers and targets 13 million by 2030
Business

eDreams exceeds 8 million Prime subscribers and targets 13 million by 2030

SAPO Notícias1 September 2026 at 22:15

The eDreams online travel platform exceeded 8 million subscribers to its Prime program, a significant milestone for the company. This number represents significant growth in the loyal customer base through this subscription service.

The company set the goal of reaching 13 million Prime subscribers by 2030, demonstrating ambition in expanding this segment of its business. The strategic plan points to substantial growth in the coming years.

eDreams managed to win thousands of new customers, thus reinforcing its leadership position in the online travel agencies sector. This growth reflects the company's strategy to retain users through the Prime benefits program.

The Prime program offers subscribers access to exclusive advantages in travel bookings, which has contributed to the retention and acquisition of new customers on the platform.

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