John Ternus is the new Apple CEO, succeeding Tim Cook, who led the company for 15 years. This Tuesday marks the end of the Cook era, during which Apple became one of the most valuable companies in the world.
Ternus is described as a "low profile" executive of the Californian tech company, in contrast to the more media-savvy profile of his predecessor. Over the past years, he has been internally prepared to take on the company's top leadership position.
The transition occurs at an important moment for Apple, which faces growing challenges in the smartphone and technology market in general. It remains to be seen whether Ternus will be able to maintain the innovation that characterized the company during the Cook era.
