Rock in Rio 2026 promises to offer much more than just shows and music. According to the event organizers, there will be 90 partner brands present throughout the festival area, with more than 400 licensed products available for the audience.
Among the experiences offered, the festival states there will be 8,000 hours of brand experiences with over 100 activations spread throughout the event. Approximately 1 million giveaways will be distributed, including mini cameras, shoulder bags, fans, speakers, among other items.
The licensed products were developed by brands such as C&A, Key Design, Chilli Beans, Gocase, Pierim and Kouda. Some special packaging will also be themed around the festival and may become collectible items for fans.
The official Rock in Rio products will be available at various points throughout the festival, and the brands with giveaways will be spread across the entire event area.
