The article addresses a rule that appears to have become established in Portuguese politics: don't scare people. This orientation emerges in a political context where parties avoid transmitting alarming or threatening messages to citizens.
The analysis indicates that this practice is cross-cutting across the political spectrum, encompassing both left-wing and right-wing parties. That is, regardless of their ideological position, the main political actors in Portugal follow the same communicative approach.
The article suggests that there is a kind of consensus among Portuguese political forces regarding how they should communicate with the electorate, avoiding strategies that may generate fear or social alarm.
