The sabatinas conducted by TV Globo with presidential candidates continue generating great repercussion on social media. The best-positioned candidates in the campaign, Lula and Bolsonaro, registered significantly high engagement during the period of their interviews on Jornal Nacional.
According to a survey by Nexus – Research and Data Intelligence, President Lula obtained 18.8 million interactions on the social media platforms X, Instagram, and Facebook. The period counted was between 9am on the day of his interview, on September 27th, and 9am the following day.
Bolsonaro, on the other hand, registered 9.2 million interactions between 9am on the day of his sabatina, on September 28th, and 9am the following day. The survey showed that Lula's engagement was 105% greater than that of the opposing candidate in the Journal Nacional sabatinas.
