Tim Cook is passing the baton of Apple's leadership to John Ternus after 15 years at the helm of the tech company. This transition marks the end of an era for the Cupertino giant.
The new CEO, John Ternus, finds a company very different from the one Tim Cook received from Steve Jobs. Apple has transformed significantly over these 15 years under Cook's leadership.
Ternus will now have to face several important challenges. One of them is the "race" for artificial intelligence, a field where Apple needs to establish itself against the competition. Additionally, he will need to find a product capable of replicating the transformative impact that the iPhone had on the market.
