Gráfica Print, a company based in Cuiabá and led by Dalmi Defanti, operates in the field of print communication and seeks to unite print with digital. Founder Dalmi Defanti observes that print communication continues to be present in common everyday situations, such as guiding visitors, identifying products, organizing queues, announcing promotions, or helping locate services.
According to the article, even when a message is available on a phone screen, physical material can fulfill another function in space. The result of a printed piece does not depend only on a beautiful image, but also on elements such as text, size, contrast, reading distance, and material durability, which determine whether the information will be understood.
Defanti warns that a wrong choice can transform a piece intended to guide into an obstacle for whoever needs it. On a poster, packaging, or a sign, a person quickly decides whether they can understand the message, and visual hierarchy helps indicate what should be read first, what explains the information, and what detail guides the next action.
