Amend participates in Beauty Fair 2026, which takes place from September 5 to 8, at Expo Center Norte in São Paulo. The event brings together companies, professionals, and specialists from the beauty and personal care segments, being considered one of the main moments in Brazil's beauty calendar.
During the fair, the brand presents three new products: Teia Nutritiva Mask, Segura a Onda Modeling Fluid, and Nocturnal Repair Serum. The participation occurs at a time of portfolio expansion for the brand, with products targeted at different stages of the hair care routine.
With over 32 years of operation in the Brazilian market, Amend is present at a 180 m² booth, with spaces dedicated to the presentation of the launches and activities aimed at professionals, creators, and visitors. The company highlights that Beauty Fair represents an opportunity to be close to professionals, partners, consumers, and the entire ecosystem that drives the sector.
