Tim Cook bids farewell to Apple leadership after nearly 15 years at the helm
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Tim Cook bids farewell to Apple leadership after nearly 15 years at the helm

SIC Notícias31 August 2026 at 17:03

Tim Cook leaves the position of CEO of Apple after nearly 15 years leading the company. During his tenure, Cook led Apple through several important transformations, consolidating the company as one of the largest tech companies in the world.

John Ternus, a 51-year-old veteran engineer, takes over leadership of Apple as the new CEO. Ternus brings with him extensive experience within the company, having participated in the development of various products over the years.

With the leadership change, Apple intends to prioritize artificial intelligence and the development of new products. This transition occurs at a crucial moment for the tech industry, where the race for AI innovation intensifies.

Cook does not completely leave the company, now becoming chairman of the Board of Directors, where he will continue to have an important role in Apple's strategy.

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