The glamour of the 2000s is back and the Portuguese are buying it

The bombshell aesthetic of the 2000s is making a comeback and Portuguese consumers seem to be embracing this trend with enthusiasm. Marked by glossy lips, glowing skin, intense tan, and voluminous hair, this aesthetic is gaining strength in beauty purchases in Portugal. The data from Klarna, a payments company, indicates that this trend is being reflected in the choices of Portuguese consumers. The return of this style, which defined an entire decade, shows how fashion and beauty are cyclical, with past trends returning with renewed force.