Jägermeister invited Portuguese singer Nenny to revisit some of Lisbon's places that are part of her personal and artistic history. The collaboration results in a new episode of the international series Around the Block, a digital project that explores cities through the stories of artists, creatives, and figures linked to culture and nightlife.
Nenny is the protagonist of this Lisbon episode, where she shares memories and experiences linked to specific locations in the Portuguese capital. The Around the Block series aims to reveal the connection between artists and the spaces that shaped their trajectories.
The partnership between Jägermeister and Nenny is part of the beverage brand's strategy to associate itself with cultural and musical projects that connect artists with their cities of origin. Through this initiative, iconic spaces are revealed that tell the story behind the artist's music.
The episode dedicated to Lisbon joins other episodes of the Around the Block series that have already explored different international cities, always with a focus on the relationship between creativity, nightlife culture, and the urban territory.
