The Latin American Quality Institute (LAQI), through the Instituto Qualidade com Propósito, assesses that companies need to go beyond developing good practices and also be able to demonstrate them in a verifiable way. The analysis considers that the evaluation of an organization should include the quality of information and evidence available about its performance, not just its products and services. The institution brings together studies on organizational maturity and different forms of institutional proof, such as certifications, reports, commitments, validations, and recognitions.
Daniel Maximilian Da Costa, founder and CEO of LAQI, states that a company may have excellent practices and still face difficulties in demonstrating what it does. According to him, competitiveness also depends on the ability to organize and present evidence in a consistent, verifiable, and understandable way. The discussion gains relevance with the advancement of artificial intelligence, which intensifies the need for transparency and institutional proof.
