A photograph of a 50-year-old man holding a bottle of beer was used in a funeral announcement and became the target of criticism on social media. The unusual image for a funeral caused online outrage, leading to a rapid public judgment on digital platforms.
The outrage of social media users pointed directly at the funeral agency responsible for publishing the funeral announcement. Pólvora Funeral Agency was the entity targeted by the criticism and accusations of netizens.
However, the funeral agency clarified that the choice of photograph had not been theirs, but rather the deceased's family. According to the agency, it was the relatives who selected the image for the funeral announcement of the 50-year-old man, victim of a traffic accident.
The case illustrates how the rapid circulation of information on social media can lead to premature accusations directed at the wrong party. The question of who made the decision came later, when public outrage had already been directed at the funeral agency.
