A product known as Kylie Jenner's "jelly" went viral on social media. It is Coleology Cutting Jelly, a dietary supplement from South Korean brand Foodology, sold in small sachets with a red appearance. The influencer was seen consuming the product publicly, which made the item quickly gain popularity among consumers who follow content about nutrition, wellness, and weight control.
The article contextualizes the jelly within a broader trend of functional products that have been circulating on social media. Before it, functional coffees, gummies, shots, and high-protein recipes had already become popular, all promising to make body care routines more practical and visually appealing for sharing on networks like Instagram.
The logic behind this viral spread is the same as always: when a product appears associated with a celebrity's routine, it sparks curiosity and desire to purchase among followers. Consumers primarily found the product through routine videos, nutrition content, and posts related to the wellness universe.
The article leaves open the question about the product's actual effectiveness and safety, questioning whether the jelly is really harmless, a topic that would be explored in the continuation of the article.
