It has never been easier for someone in their early twenties to know what retinol, glycolic acid, niacinamide, or peptide are. On social media, content about skin care has transformed actives previously restricted to dermatological offices or specialist shelves into everyday items of increasingly elaborate routines. Serums, masks, exfoliants, and aesthetic procedures have become part of the daily life of young people who, in many cases, are still far from the age range when the most evident signs of aging tend to appear.
The movement produces a curious situation: at the same time that Generation Z has more information about how to care for their skin, the perception also grows on social media that some of these young people are showing dryness, irritation, spots, and changes in texture. This contradiction suggests that the pursuit of an increasingly elaborate routine may not be bringing the expected results for the skin health of these young people.
