Collectible cards are becoming increasingly valuable, attracting both investors and speculators to this market. The phenomenon has caught the attention of both traditional collectors and people who see cards as a way to make quick profits.
Social media is pointed out as one of the main factors contributing to speculation. Content published on these platforms teaches how to buy cards for lower amounts and then resell them for significantly higher prices, feeding the resale dynamic in the market.
Specialty stores have already begun adopting measures to curb speculator activity. Among these strategies are prioritizing regular customers and implementing obstacles to reseller operations, seeking to preserve genuine collectors' access to the market.
