Watching series on Apple TV just got more expensive. And in Portugal?
Business

Watching series on Apple TV just got more expensive. And in Portugal?

SAPO Notícias28 August 2026 at 15:37

Apple increased the prices of Apple TV+ in the United States starting this Friday, affecting both monthly and annual subscriptions. American subscribers will have to pay more to access the company's streaming service.

The Portuguese market, for now, maintains the same subscription values. The platform has not suffered price changes in Portugal, at least until the time of publication of this news.

The price increases in the USA come in a context of price adjustment in streaming services, a sector that has been facing pressures to monetize its operations after years of heavy investment in original content.

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