SMEs increasingly seek health plansPhoto by York Peuckert on Pexels
BusinessCoimbra

SMEs increasingly seek health plans

oglobo28 August 2026 at 16:10

Small and medium enterprises have become the most relevant segment of the supplementary health market in Brazil, according to a survey by Dimensa, a technology company for the sector. The research shows that plans focused on SMEs accounted for approximately half of all health quotes made in the first half of 2026, totaling 1.4 million queries out of a universe of 2.7 million queries on the company's multi-calculation platform.

The data confirms a trend already observed in the market: health insurance is no longer an exclusive benefit of large companies and has also been used by small business owners as a tool for attracting and retaining talent. SME owners see the CNPJ as a way to access better contracting conditions and offer the benefit as a differentiator for their teams.

Serving this audience, however, requires more than competitive pricing. The market demands models that offer effective assistance and cost predictability for employers. Alice, a health plan focused on companies, is mentioned in the article as one of the operators seeking to meet this specific demand of the segment.

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