Vila Viçosa keeps memory alive with the traditional August Fair, this SaturdayPhoto by Rodolfo Gaion on Pexels
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Vila Viçosa keeps memory alive with the traditional August Fair, this Saturday

Rádio Campanário28 August 2026 at 09:56

The traditional August Fair takes place next Saturday, the 29th, at Largo Gago Coutinho, in Vila Viçosa. Promoted by the Municipality of Vila Viçosa, the initiative aims to recover and preserve emblematic events of local history, keeping alive a tradition that is part of the municipality's identity.

Throughout the ages, the fairs played a fundamental role in the economic and social life of Vila Viçosa. Before the creation of markets, commercial encounters took place through gatherings of fair vendors, and until the second half of the 19th century, these fairs were held at Terreiro do Paço, constituting important moments of commerce and socializing among the population.

More than spaces for buying and selling, the fairs established themselves as points of dynamization of the municipality's economic and social daily life. Currently, the weekly markets and annual fairs are held at Largo Gago Coutinho, which includes in its calendar the January Fair, the May Fair, and the August Fair, all held on the last Saturday of the respective month.

The Vila Viçosa City Council invites the population to participate in this initiative that combines commerce, tradition, and collective memory, celebrating a tradition rooted in the history of the Alentejo municipality.

A tradicional Feira de Agosto realiza-se no próximo sábado, dia 29, no Largo Gago Coutinho, em Vila Viçosa, mantendo viva uma tradição que faz parte da história e da identidade do concelho.

Promovida pelo Município de Vila Viçosa, a iniciativa pretende recuperar e preservar eventos emblemáticos da história local, contribuindo simultaneamente para reforçar a identidade própria e única do município.

A Feira de Agosto integra o calendário tradicional das feiras realizadas no concelho e acontece, de acordo com a tradição, no último sábado do mês de agosto.

As feiras desempenharam, ao longo dos tempos, um importante papel na vida económica e social de Vila Viçosa. Antes da criação dos mercados, os encontros comerciais aconteciam sobretudo através de ajuntamentos de feirantes. Até à segunda metade do século XIX, estas feiras realizavam-se no Terreiro do Paço, constituindo importantes momentos de comércio e de encontro entre a população.

Mais do que espaços de compra e venda, as feiras assumiam-se como pontos de dinamização do quotidiano económico e social do concelho, tradição que a autarquia pretende continuar a preservar.

Atualmente, os mercados semanais e as feiras anuais realizam-se no Largo Gago Coutinho, sendo o calendário anual marcado pela Feira de Janeiro, no último sábado do mês, pela Feira de Maio, também no último sábado, e pela Feira de Agosto, igualmente realizada no último sábado do mês.

Assim, no próximo sábado, dia 29, o Largo Gago Coutinho volta a receber a Feira de Agosto, convidando a população a participar numa iniciativa que alia comércio, tradição e memória coletiva de Vila Viçosa.

O conteúdo Vila Viçosa mantém viva a memória com a tradicional Feira de Agosto, este sábado aparece primeiro em Rádio Campanário.

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