A joint study by Nova SBE (NOVA School of Business & Economics) and Blink Impact found that regenerative tourism continues to fail to capture investors' attention. The research points out that this sector remains off the radar despite the potential it could represent for sustainable development.
Among the main obstacles identified by the study are investors' lack of trust in the sector, overly short investment horizons, and difficulty measuring concrete results. These factors combine to drive away potential funders who could contribute to the growth of regenerative tourism.
Regenerative tourism differs from sustainable tourism by seeking not only to minimize negative impacts, but also to actively contribute to the recovery and improvement of tourism destinations and local communities. However, the absence of standardized metrics to assess real impact makes it difficult to present convincing cases to investors.
