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Amarante Thermal Baths Receive Action Plan and Protocol to Boost Regional Thermal TourismPhoto by Hansuan_Fabregas on Pexels
BusinessPorto

Amarante Thermal Baths Receive Action Plan and Protocol to Boost Regional Thermal Tourism

Tâmegasousa.pt15 September 2026 at 19:55

The Amarante Thermal Baths hosted the presentation of a new Action Plan dedicated to the promotion of thermal tourism in the region. The event took place at that thermal facility and marked an important moment for the thermal sector in Northern Portugal.

As part of this initiative, a strategic protocol was signed between Turismo do Porto e Norte de Portugal (TPNP) and the Associação das Termas de Portugal. This partnership aims to strengthen collaboration between the two entities to boost thermal tourism in the region.

The protocol represents a joint effort to boost the thermal sector, bringing together the entity responsible for tourism promotion in Northern Portugal and the association that represents thermal baths at the national level. The signing of this agreement underscores the importance attributed to thermal tourism as a tourism and wellness resource.

Why this matters

The protocol directly affects thermal operators in the northern region, who now have a coordinated plan to promote thermal tourism as a tourist product. This initiative comes in the context of efforts to diversify the tourist offer and boost the local economy through thermal heritage.

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