Lanyard ribbons are described as the most underestimated accessory at corporate events. The article warns that nobody talks about this element when planning an event, despite its constant presence throughout the entire event.
These ribbons stay around everyone's neck for hours, becoming a prolonged exposure element. The company's logo remains visible throughout that time, which represents a branding opportunity that should not be ignored.
The article calls on event organizers to think more carefully about this issue and dedicate more attention to choosing lanyard ribbons, given the exposure potential they offer brands.
