Santa Catarina is targeting Europe as a strategic market for business, choosing Portugal as the gateway for commercial transactions and investments on the European continent. The Brazilian state has been seeking to strengthen economic ties with the European country, taking advantage of the cultural and linguistic proximity between the nations.
The direct flight between Lisbon and Florianópolis, operated by airline TAP, has proven to be a fundamental tool for facilitating these commercial transactions. The direct air connection allows greater fluidity in the flow of business, visitors, and investors between the two countries.
The sectors that stand out most in this commercial relationship are real estate, technology, and industry. Companies from Santa Catarina in these segments have found Portugal to be a receptive market for expansion, while Portuguese investors have also shown interest in opportunities in the Brazilian state.
Santa Catarina's strategy of using Portugal as a hub for business in Europe reflects a trend of rapprochement between Brazil and the European continent, with the southern state positioning itself as an attractive entry point for international investments and partnerships.
