35 years ago, McDonald's arrived in Portugal. The brand has become part of Portuguese routines and memories over these decades. This celebration marks more than three decades of presence in the country. McDonald's is described as a brand that accompanies consumers in their daily lives.
Business
35 years of McDonald's in Portugal
SIC Notícias15 September 2026 at 16:00
Why this matters
This celebration is relevant for Portuguese consumers who grew up with the brand, as it represents a milestone in the history of fast food in Portugal and the impact this chain has had on national food culture over more than three decades.
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