The Portuguese are reading more books, but buying fewer. A study reveals that 78% of Portuguese people aged 15 or over stated they had read at least one book in 2025, the highest value in the last three years. This data represents growth in reading habits among the Portuguese population. However, despite the increase in reading, book purchases continue to be below the levels recorded in 2023. This suggests that Portuguese people are turning to other sources to access books, such as libraries, loans, or digital formats, instead of purchasing them.
Business
"78% of Portuguese people read at least one book in 2025, but buy fewer", study reveals
SAPO Notícias15 September 2026 at 15:57
Why this matters
Readers in Portugal are consuming literature in alternative ways to traditional purchasing, which may affect local bookstores and publishers. This pattern suggests a shift in cultural habits that may have economic implications for the Portuguese publishing sector.
About this summary
This is our short summary of a report published by SAPO Notícias on 15 September 2026 at 15:57; the full text stays with the publisher. In our feed it sits under Business. We currently carry 23368 items in that section.
All items in this section →
