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Meta launches Instagram, WhatsApp and Facebook subscriptions in Brazil; see prices and featuresPhoto by Sanket Mishra on Pexels
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Meta launches Instagram, WhatsApp and Facebook subscriptions in Brazil; see prices and features

oglobo15 September 2026 at 16:00

Meta announced on Tuesday (15) the launch in Brazil of its new subscription package for paid versions of Instagram, Facebook, WhatsApp and Meta AI. The program, called Meta One, has a starting price of R$ 7 per month, but can reach values of up to R$ 2,000 in corporate plans aimed at businesses.

The Instagram Plus, WhatsApp Plus and Facebook Plus tools, which had already been tested in different countries, are now brought together under the umbrella of the new subscription program. Users will be able to subscribe to the services individually: WhatsApp Plus costs R$ 7 per month, while Instagram Plus and Facebook Plus cost R$ 10 per month.

In Instagram Plus, some of the available tools include priority in Story delivery to followers, option to keep Stories up for 48 hours, option to pin up to six posts on the profile, data on how many times Stories have been rewatched, and preview of views. Each subscription gives access to specific features of each Meta app.

Why this matters

Brazilian users now have access to paid versions of the main social media apps, with extra features such as priority in Story delivery, extended Story display time, fixed posts count, among others, requiring payment for previously free features. This follows Meta's global strategy of monetizing its platforms after testing paid subscriptions in other countries.

About this summary

This is our short summary of a report published by oglobo on 15 September 2026 at 16:00; the full text stays with the publisher.

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