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Portuguese prefer social media to reading in their free time
World

Portuguese prefer social media to reading in their free time

SIC Notícias15 September 2026 at 12:57

Portuguese people prefer to use social media instead of reading books during their free time, according to data mentioned in the article. This trend reflects a change in the leisure habits of the Portuguese population.

However, the book market managed to sell 15 million books. This number, although significant, is heavily driven by sales of coloring books and children's books, which raises questions about the reading habits of adults.

APEL, the Portuguese Association of Publishers and Booksellers, highlighted that these results reinforce the need for Portugal to make reading and literacy national priorities. This position by the association aims to raise awareness about the importance of promoting more established reading habits in Portuguese society.

Why this matters

Portuguese readers are directly affected by this cultural reality, which can influence educational policies and reading promotion in the country. The results serve as a warning for the need to invest in literacy, an essential competence for the personal and professional development of the population.

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