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Back to school, social media influences purchases
Business

Back to school, social media influences purchases

SAPO Notícias15 September 2026 at 11:28

The back-to-school season is marked by a growing influence of social media on purchasing decisions. According to the article, children and young people are increasingly exposed to products and brands through digital channels and social media.

A relevant data point indicates that 55% of respondents admit to receiving purchase requests from their children after they were exposed to certain products or brands through these digital platforms. This exposure happens not only through social media but also through digital channels and peer influence.

Parents are directly involved in this dynamic, facing purchase requests resulting from this media exposure. Peer influence and the digital environment emerge as determining factors in students' choices during the back-to-school period.

Why this matters

The article reveals that social media and digital channels are increasingly influencing the purchasing decisions of Portuguese families during the back-to-school period, with more than half of parents receiving purchase requests after their children were exposed to online promotional content. This information is relevant for parents who want to better manage their family budget and make more conscious purchasing decisions during this season. The study shows that brands and retailers are directing marketing strategies to increasingly younger audiences through digital platforms.

About this summary

This is our short summary of a report published by SAPO Notícias on 15 September 2026 at 11:28; the full text stays with the publisher. In our feed it sits under Business. We currently carry 23160 items in that section.

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