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Survey puts leisure reading behind social media use in Portugal
World

Survey puts leisure reading behind social media use in Portugal

Correio da Manhã15 September 2026 at 10:36

According to a recent survey, leisure reading in Portugal fell behind social media use. This data reflects a trend of change in the Portuguese population's leisure time consumption habits.

In contrast to this landscape, book sales in Portugal showed significant growth in 2025. The Portuguese publishing sector achieved a 6.9% increase in sales compared to the previous year.

This growth resulted in the sale of almost 15 million books in the country during 2025. The number represents a positive milestone for the Portuguese book industry, even in a context where social media competes for readers' leisure time.

Why this matters

Portuguese readers see their cultural habits confirmed in concrete data, with significant growth in book sales that may encourage more people to read. The direct comparison with social media highlights the ongoing challenge of competing for Portuguese people's attention during leisure time.

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